The era of positive brands and sustainable innovation has begun – the ones who strive to improve the human condition, life in society and our relationship with nature. But they also want to ensure successful business, because there is no economic model on a bankrupt planet. The Noé Program is a response to questions from companies about strategies, business models and offers that can meet the challenges raised by economic, digital, ecological and societal transition.

In its digital form, it allows you to use all digital resources to hear the most inspiring plenary sessions, work in the workshop on challenges brought by partner companies and acquire the most advanced tools and best practices on these subjects.


100 participants

3 days: May 5-7, 2020

2 entries

– Enhance an existing project

– Generate a new project starting with a societal challenge

2 founders: Danone & Utopies

3 partner companies #intrapreneur4good (>20 participants): BNP Paribas, Engie & Danone


Share with participants the resources needed to trigger and drive sustainable transformation for the brands and offers within their company:

1/ Discover the potential of positive brands and sustainable innovation with inspiring examples and concrete case studies.

2/ Learn and experiment with cutting-edge marketing and innovation tools and methods.

3/ Develop a prototype for a solution with a positive impact.

4/ Cultivate an intrapreneurial mindset to shake up existing practices in your business.

5/ Join an online community of positive innovators from all sectors and all occupations.


– Partner companies send 20 people: some already have intrapreneurial profiles but are looking to ramp up their skills, others attend to acquire new skills that will be needed for future projects…

– Other companies send participants to acquire new skills by working in teams (or tribes) on projects/challenges initiated by the partner companies.


Alternating plenary sessions to find out the latest intel, knowledge, strategies and tools from the world of sustainable innovation, and collaborative workshops in small groups.

And above all, over the course of three days you will be amazed and inspired, you will have fun and develop your skills, both personally and as a group!



1. Founders with shared values
and complementary expertise


UTOPIES – Sustainable innovation and positive branding

DANONE – Organizational transformation, leadership programs with an individual/group dimension

3 partners companies #intrapreneur4good (>20 participants)
BNP Paribas, Engie & Danone

2. A digital seminar… but not only

The NOE Program usually takes place in Evian

Because of all the uncertainties linked to COVID, it was decided this year to design it in digital form.
We have rolled out a set of initiatives that will allow participants
to live the experience also in a “physical” form.

For example, a week before the seminar, they will receive a box with a set of documents and objects,
which will allow them to truly embark on the adventure!

3. Inspired and inspiring speakers

Emmanuel Faber – CEO of the Danone group, France
Shainoor Khoja – Director of the Roshan Foundation, Afghanistan
Richard BergforsCEO of Max Burgers, Sweden
Thomas d’Ansembourg – Psychotherapist and Certified Trainer in Conscious and Non Violent Communication
Navi RadjouAuthor, Innovation and Leadership Advisor
Elisabeth Laville – Founder of the consulting firm Utopies
Anne ThevenetProspective and New Concepts VP, Danone
Satish Kumar – Philosophe  and activist
Daniel Kaplan – Physician and co founder of Plurality University
Thomas Huriez, Founder of 1083

4. Guidance from coaches and experts

One coach for each tribe to drive the thought process and one “Expert Room” to support the teamsand challenge the projects

5. Ambitious innovation challenges
for the partners and the business


– How can we channel the power of the circular economy to minimize the environmental impact of bottled water?
– How can we raise awareness among parents about the specific needs of a newborn baby and about maintaining an adequate diet for the first 3 years of the child’s life?
– How can we make sure that building materials are reused locally by small and large companies?
– How can we get large and medium-sized stores to encourage renting and exchanges among consumers?
– How can we adapt living arrangements to the specific needs of the elderly, matter what their income may be?

6. Tools and cutting-edge innovative approaches


– Sustainable IdeaMaker */**
– Stormboard **
– B Model Canvas
version enhanced by Utopies
– Ikigai Purpose Canvas *

– Pitchmotion **
– And many others!

Designed by Utopies* and Nod-A**

7. Regular success

There have already been 4 editions, 25 companies, 380 participants.

With an average satisfaction score of 8,6/10


Noé is for anyone who wants to learn about the most advanced tools and models
that can be used to invent the positive brands and offers of the future. Especially:

‐Managing Directors who define strategy

‐Marketing departments that keep brands alive

‐CSR departments that ensure companies use responsible good practices

‐R&D/innovation departments that design the offers of tomorrow

‐HR departments that put new working methods into place

‐Intrapreneurs who develop meaningful initiatives in any professional position

‐Financial departments that design future economic models

‐Purchasing departments that source raw materials and key partners














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