Make Testing A Priority In 2017
This followed article from Strategyzer teaches you 10 essential links for testing your value proposition & Business Models. Remember at the Noé Program, Alex Osterwalder taught us not to fall in love with your first ideas and freeze them in a Business Plan. « The more you test and perform Customer Discovery, the more you increase the overlap between your (visionary) ideas and the reality of customer needs. Sometimes when you start out the overlap is bigger; sometimes it’s smaller. However, without testing, you don’t know with certainty. »
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