What It Takes to Innovate Within Large Corporations
This article (from Harvard Business Review) gives one of the solution to overcome obstacles, solve dilemna, answer to the needs of your costumer and make your company grow. Which is… to be surrounded by Corporate Hackers at work! Which is?
A corporate hacker is an industrious intrapreneur working at the edges of organizations to solve persistent problems that customers care about. This concept is well developped during the Noé Program, with Marie-Noéline Viguié, the example of Anne Thevenet-Abitbol at Danone and the prototyping with Nod-A.
« Partly a byproduct of user-centered approaches and do-it-yourself ingenuity, this emerging wave of intrapreneurship is due to a rising generation of managers who have been empowered by accessible technology and mobilized by social media. »
To sum up, these individuals are able to shake things up within the companies. Do you know some of them? What do they have in common? Why are they so important to bring innovation?
Click here to read the entire article.
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